KARINA, thanks for taking the time to share your story with us today. What’s the backstory behind how you came up with the idea for your business?
The idea for Treelance Yoga came to me in 2016, during a time when I was deeply immersed in my yoga practice and feeling a strong desire to align my professional path with my personal values.
After several years working in PR and marketing — supporting Latin artists at the management agency founded by Sofía Vergara and Luis Balaguer — I felt called to create something that truly reflected my lifestyle, passions, and beliefs.
Yoga had become much more than a physical practice for me. It was a way to cultivate mindfulness, balance, and inner strength. Through this journey, I realized there was a space in the market for yoga-inspired apparel that genuinely embodied these principles — pieces that not only felt good to wear, but also aligned with a conscious and intentional way of living.
I envisioned a brand that could promote a mindful lifestyle through eco-friendly, high-quality products designed with meaning.
The name Treelance Yoga represents this sense of balance. The word Tree symbolizes grounding, resilience, and flexibility, while Lance reflects the idea of finding harmony between professional life and personal well-being.
From the beginning, I understood that Treelance Yoga was more than a business. It was a platform created to connect with people on a deeper level — combining my passion for yoga with my experience in marketing to inspire a more balanced and intentional way of living.
Read the full article here:
https://canvasrebel.com/meet-karina-catellani/
